Tuesday, May 31, 2011
Wednesday, May 25, 2011
Friday, May 06, 2011
Brochures or Pamphlets?
Read the following information and decide wether to design a pamphlet or a brochure.
A pamphlet is an unbound booklet consisting of five to 48 pages, often stapled at the crease. Any more pages, and conventional wisdom names this a book. A copywriter will create pamphlets that are used to shed light on subjects ranging from kitchen appliances to political treatises to medical warnings.
A brochure or flyer is a leaflet advertisement, usually succinct in composition and eye-catching in design. It is a popular medium for advertising new events, hotels, restaurants, launching products and services or providing directions and maps. Available in bi-fold, tri-fold, accordion or “Z-fold” and “C-fold” styles, brochures are often made from multiple folded sheets of high-quality, glossy paper with writing on each of the panels
The central difference between brochures and pamphlets is that the latter are usually non-commercial and present an argument to persuade readers towards one point of view (e.g. religious pamphlets). Brochures present a product or service for sale, and often emphasise design using colour, pictures and calls to action. Pamphlets don’t need to do this, and often don’t have the means to.
The appeal of both brochures and pamphlets is that they present information on a specific topic that answers readers’ pressing questions without taking up much of their time. Usually brochures copywriting is clever and eye-catching, while telling only part of the “story”; motivating readers to call a number, log in online, or visit their local branch to found out more. Pamphlets copywriting on the other hand, are used for information and education, rather than persuasion. Contact Translation-copywriters.co.za for professional brochure and pamphlet advertising copywriting.
A pamphlet is an unbound booklet consisting of five to 48 pages, often stapled at the crease. Any more pages, and conventional wisdom names this a book. A copywriter will create pamphlets that are used to shed light on subjects ranging from kitchen appliances to political treatises to medical warnings.
A brochure or flyer is a leaflet advertisement, usually succinct in composition and eye-catching in design. It is a popular medium for advertising new events, hotels, restaurants, launching products and services or providing directions and maps. Available in bi-fold, tri-fold, accordion or “Z-fold” and “C-fold” styles, brochures are often made from multiple folded sheets of high-quality, glossy paper with writing on each of the panels
The central difference between brochures and pamphlets is that the latter are usually non-commercial and present an argument to persuade readers towards one point of view (e.g. religious pamphlets). Brochures present a product or service for sale, and often emphasise design using colour, pictures and calls to action. Pamphlets don’t need to do this, and often don’t have the means to.
The appeal of both brochures and pamphlets is that they present information on a specific topic that answers readers’ pressing questions without taking up much of their time. Usually brochures copywriting is clever and eye-catching, while telling only part of the “story”; motivating readers to call a number, log in online, or visit their local branch to found out more. Pamphlets copywriting on the other hand, are used for information and education, rather than persuasion. Contact Translation-copywriters.co.za for professional brochure and pamphlet advertising copywriting.
Sunday, May 01, 2011
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